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Sunday, June 8, 2008

The Web - The Most Powerful Media Tool

The Internet today is a means of communication through words, images and sounds. Globalization has made Internet one of the most important mediums of communication in the world today. Life has changed since the last century. In today's age of consumerism, images have become more prominent in shaping our psychology and understanding over a matter. The Internet is full of psycho-graphical representations that attract the audience a lot. Nothing works more than images on somebody's psyche. Over the years, such created virtual world has bent into a convention that nobody can afford to avoid in order to be in touch of the whole world. Therefore, the world is getting smaller with less striation.

Since the web is independent, the homogenization of information is another significant event that shapes its importance. Moreover, it creates a virtual community for the users by giving them whatever they are wanting from it. It is this community that gives people the space to communicate with other people without even bothering to know whether that person exists or not. The ease of sending and receiving of information at any given point of time is where the new media differs from the traditional media.

The Internet, today, has shaped up as a tool for exchanging information and getting entertained at the same time. A medium like this was unavailable before, which can work as a carrier of communication as well as be the source of entertainment and communication. No wonder, the other media has lesser chances of competition and survival in the age of race against time. And eventually, without any doubt, the web media will hold the future of the communication business of the planet.

Critics, however, question the existence of such a palpable medium and argue that it can never replace the television, radio or the press; though they are convinced that in the time that we belong, it has and will provide tough competition to the other forms of media.

Jonathan Popoola specializes in web design in gloucestershire and web design in cheltenham. Visit my site for information on webdesign.

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